The LUMEA Lab · Free tools
Free tools for a clearer brand.
Five worksheets from the studio, on the desk. Pick one up, try it with your hands, then take the full PDF home. No email needed.
Tap a sheet to open it. Your answers aren’t saved, and nothing is sent unless you choose to send it. The businesses, prices and quotes in the examples are fictional.
Drag each line onto the phone.
Fictional business. On a computer, double-click a line to write your own.
1 · What is this?
2 · How do you do it?
3 · Is it for me?
4 · Can I trust it?
5 · What do I get?
6 · What do I do now?
The read-aloud test0/6Ready
- The first line makes sense on its own.
- It says who it's for.
- The proof is specific.
- The offer is concrete.
- One thing to do at the end.
Welcome to BrightPath
Innovative solutions for your business. Quality you can trust.
Stock photo
Learn moreContact us
Bookkeeping for Miami restaurants, done by Friday.
For owners with 1 to 5 locations. From $390 a month.
Book a 15-minute call
Time’s up. What do you remember?
↔
5seconds
What do they offer?
Who is it for?
What would you do next?
The five-second testYour answersReady
If you had to guess, the page didn’t say it. The rewrite names the offer and who it’s for, and gives one clear next step.
WhoWhat changesHowWithout
We help who get what changes through how, without what you refuse.
Your sentence0/3Ready
- It says who it's for.
- No empty words.
- It couldn't belong to another business.
Drag a tile into its gap. Empty words bounce back.
Cover the logo. Is it still theirs?
Still theirs0 of 0Ready
Olla is a fictional restaurant. Cover the logo on each of its five pieces.
Start a name with what you’d defend: the three values you’d keep, even if it cost you a client.
Your logo brief
Mira
Choose three values and drag the sliders. The mark changes as you go.
Your brief0/3 valuesReady
A brand that sits in the middle of everything is hard to remember. Lean one way.