Brand Seed
The essential visual system for early-stage brands. A clear, usable identity built to grow with you.
You are building something real and need a foundation that holds.
Brand Seed is for founders, creatives, and service providers launching or relaunching, who need a professional visual identity without overbuilding before the audience is there.
- You are launching your first business or going independent
- You are running on a Canva logo and it is time to level up
- You want clarity before you invest in a website or ads
- Your business is focused and doesn't need a complex system yet
- You have a clear offer and need the visual language to match it
Everything included.
Nothing hidden.
Scroll to build the identityDiscovery session
A 60-minute video call to understand your business, audience, positioning, and visual references. This session drives every design decision.
Brand strategy brief
A written document covering your positioning, target audience, voice, and visual direction. The brief comes first, and every design decision follows it.
Logo system
Primary logo plus two variations: horizontal and icon-only. Works at any size, in color and in black and white.
Color palette
5 brand colors with defined roles. HEX, RGB, and CMYK values for both screen and print.
Typography system
Two typefaces with defined hierarchy: display font for headlines and body font for copy and UI. With size guidance and pairing rules.
Business card design
One print-ready business card, front and back, at full bleed. CMYK at 300 dpi. Ready to send to any printer.
Brand usage guidelines
An 8 to 12 page PDF covering how to use your logo, colors, and typography correctly, including do's and don'ts.
Final file package
All logo files in PNG, SVG, and PDF, organized by use case: web, print, dark background, and light background.
2 revision rounds
Two full rounds of revisions included. Feedback collected in writing, applied in one pass per round.
4 to 6 weeks,
start to finish.
Onboarding and brief
You receive a questionnaire, then we meet for a 60-minute discovery call to align before anything is designed.
Strategy and direction
Brand strategy brief, mood board, and direction deck. You approve the direction before any logo is developed.
Logo and identity
2 to 3 logo concepts with context and rationale. You choose a direction and we build the full identity system around it.
Revisions and delivery
Two revision rounds. Feedback in writing. Final files organized and delivered with a guidelines walkthrough call.
$1,700 USD,
paid by milestone.
Secures your start date
Before the file handoff
“Nath understood what we needed before we could even articulate it. The brand she delivered felt like us from the first concept.”Jose De La Torre · Founder, El Círculo
Clear scope.
No surprises.
Included in the price
- +Discovery session and brand strategy brief
- +Logo system: primary, horizontal, and icon-only
- +Color palette and typography system
- +One business card design, print-ready
- +Brand usage guidelines, 8 to 12 pages
- +Final file package in PNG, SVG, and PDF
- +2 revision rounds
Not included, paid separately
- ×Website design and build (see Web plans or Brand Bloom)
- ×Social media templates (included from Brand Bloom)
- ×Printing costs for your business cards, paid to your printer
- ×Photography or video shoots (Content shoot available as an add-on)
- ×Website copywriting (available as an add-on)
- ×Extra revision rounds, $200 each
Project rules,
in plain words.
- +Paid by milestone: 50% to book, 50% before final delivery.
- +The deposit is non-refundable. It secures your start date and covers the work that begins right away. If you need to postpone, it can be applied to a new start date within 90 days, subject to availability.
- +2 revision rounds included. An extra revision round is $200, invoiced before it begins.
- +Feedback is sent in writing, in one consolidated list per round, through the form we share at each presentation.
- +If feedback or materials from your side are late, the timeline moves by the same amount of time.
- +You can pause the project for up to 30 days at no charge. After 30 days, a $200 reactivation fee applies. After 90 days, the project is cancelled under our Service and Refund Policies.
- +Final files are delivered once the final payment is received.
- +Payments are in USD, by bank transfer (ACH or wire) or card. Conversion fees from your bank are yours to cover.
- +Upon final payment, the intellectual property of the final brand files transfers to you.
Every scenario, including cancellations at each stage, is spelled out in our Service and Refund Policies.
Before
you start.
What do I need to have ready before we start?
A clear description of your business, who you serve, and what makes you different. No mood board needed. We gather everything through the onboarding questionnaire and discovery call.
What if I need more revisions than the 2 included?
Additional rounds are available at $200 each. In practice, the structured brief and direction-approval step mean most projects finish within the two included rounds.
Do I own the final files completely?
Yes. Upon final payment, all intellectual property transfers to you. Use the brand commercially, share files with other designers, and modify the work as your business evolves. No ongoing licensing fees.
Can I upgrade to Brand Bloom or Elevate later?
Yes. LUMEA applies a partial credit toward Brand Bloom if you decide to expand after Brand Seed. The work done in Seed becomes the foundation for everything that follows.
What is the payment structure?
50% to book, 50% before final delivery. Bank transfer and card payment accepted.
How do I communicate feedback?
Through a structured form at each presentation stage, not by voice call or informal message. This keeps everything organized and protects the timeline.
A clear brand,
built to grow with you.
Tell us about your business and we will confirm if Brand Seed is the right fit.