Restaurant Branding

Sushi & Olé

A rebrand for a restaurant where Japan meets Spain: one identity that tells both stories at a glance.

ClientSushi & Olé
IndustryJapanese and Spanish restaurant
ScopeRebrand, visual identity, applications
ApplicationsPrint, packaging, signage, digital
Sushi & Olé logo on red fan pattern
01 · The Challenge

Where Japan meets Spain.

The original brand, Sushi Vite, lacked clarity in expressing the restaurant's dual culinary identity. The challenge was to design a brand that instantly communicated the fusion of Japanese and Spanish cuisines, while projecting a modern, authentic, and memorable image.

02 · Scope

Hover over each card to see it applied.

01

Visual Identity

Logo redesign with clear symbolic elements.

02

Stationery & Menus

Clean and modern layouts reflecting the fusion of cultures.

03

Uniforms & Aprons

Functional designs that enhance brand recognition inside the restaurant.

04

Packaging & Takeaway

Eco-friendly solutions with consistent branding.

05

Signage

Exterior and interior applications for instant brand recognition.

06

Digital Presence

Social media and online assets that extend the brand's personality.

03 · The Concept

A fusion of cultures.

The brand identity draws from two visual worlds: the elegance and minimalism of Japanese design, combined with the vibrant energy of Spanish culture.

The logo unites a sushi roll with a Spanish fan, symbolizing harmony between both traditions. Typography and colors were carefully selected to balance sophistication with warmth.

Sushi & Olé logo on dark background
04 · The Mark Sushi & Olé primary logo

Primary logo: a sushi roll and a Spanish fan in one mark.

05 · Brand in use
Sushi & Olé stationery, mug, glass and serving board
Sushi & Olé menu Sushi & Olé takeaway packaging
Sushi & Olé apron Sushi & Olé exterior sign Sushi & Olé interior wall sign Sushi & Olé stationery Sushi & Olé takeaway packaging Sushi & Olé menu
06 · The Outcome

A brand that resonates.

Sushi & Olé redefined its brand identity with a clear and powerful message. Customers now instantly recognize the dual cultural offering and feel invited into an experience that is both refined and passionate.

The cohesive applications across print, digital, and environmental design created a seamless brand journey.

"Sushi & Olé is more than a restaurant, it is a cultural meeting point where Japanese precision and Spanish passion are served in every dish."
Nathalia Sadovnik · LUMEA
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