BetMines
A logo and visual identity redesign for a football betting app, built to feel modern, trustworthy, and adaptable across every digital platform.
Modern, trustworthy, adaptable.
BetMines is a football betting app available on iOS and Android. The challenge was to redesign their logo and visual identity in a way that feels modern, trustworthy, and adaptable across digital platforms.
Hover over each card to see it applied.
01Logo Redesign
Clean typography inside the diamond shape, with a fresh green gradient to evoke energy and trust.
02Digital Presence
Mockups adapted to web, mobile, and social media to showcase how the new identity strengthens brand recognition.
03Consistency
From the app interface to promotional visuals, the diamond works as a flexible and recognizable element.
Primary mark in two versions. Drag to compare the green gradient and the black.
The diamond as a symbol of value.
The new design centers around the diamond as a symbol of value, precision, and clarity, which are key elements for sports betting.
By using the diamond as the core element, the brand communicates reliability and energy across every touchpoint: app, web, and social media. This consistency ensures recognition and trust while keeping the visual language fresh and engaging.
The identity live on the BetMines platform, on desktop and mobile. Hover over a screen to pause it.
Sharper, more professional, still playful.
The redesign gave BetMines a sharper, more professional identity while maintaining a playful energy. It works seamlessly on their website, mobile apps, and marketing channels, reinforcing their brand presence in a competitive space.
"This project showed me how much impact a simple but strong redesign can have, transforming a logo into a key element that builds user trust and engagement."Nathalia Sadovnik · LUMEA
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