The Challenge

BetMines is a football betting app available on iOS and Android. 

The challenge was to redesign their logo and visual identity in a way that feels modern, trustworthy, and adaptable across digital platforms.

Person holding a smartphone showing a sports betting app, seated on a sofa with floral-patterned upholstery, with their other hand resting on their lap.

  • Clean typography inside the diamond shape, with a fresh green gradient to evoke energy and trust.

  • Mockups adapted to web, mobile, and social media to showcase how the new identity strengthens brand recognition.

  • From the app interface to promotional visuals, the diamond works as a flexible and recognizable element.

An iPad and an iPhone displaying a betting app called BetMines Pronosticos de Fútbol, with the app icon and interface visible.

The Concept

The new design centers around the diamond as a symbol of value, precision, and clarity, which are key elements for sports betting.

The redesigned identity builds a strong and modern presence for BetMines. By using the diamond as the core element, the brand communicates reliability and energy across every touchpoint: app, web, and social media. This consistency ensures recognition and trust while keeping the visual language fresh and engaging.

The Outcome

The redesign gave BetMines a sharper, more professional identity while maintaining a playful energy.

It works seamlessly on their website, mobile apps, and marketing channels, reinforcing their brand presence in a competitive space.

  • A smartphone displaying a betting app called BET MINES with a green diamond logo, showing a soccer match between two teams, scheduled for September 20, 2025. The device is on a green surface with poker chips and cards nearby.
  • Person holding a smartphone displaying a sports betting app with upcoming soccer matches and odds.
  • A man with brown hair and beard sitting at a wooden table using a silver MacBook laptop displaying a dark-themed sports analytics website with statistics and filters, outdoors with potted plants in the background.
  • Logo for 'Best Mines' featuring a stylized diamond shape with the words 'BEST MINES' inside.
  • Laptop screen displaying betting odds for European football matches with team names, probabilities, and betting options.
  • Person using a smartphone and a laptop to follow sports betting predictions and football match schedules, with team logos and betting information displayed.
Multiple electronic devices showing a betting application, placed on a beige surface near a potted succulent plant.

My Design Philosophy

This project showed me how much impact a simple but strong redesign can have, transforming a logo into a key element that builds user trust and engagement.

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