Write the Website Before You Design It
Most websites are built in the wrong order: design first, words later. A case for writing the page before you touch a template, with a free worksheet to do it.
If You Can’t Say It in One Sentence, Your Brand Can’t Either
Most founders need three minutes to explain what their business does. Clients give you one sentence. Four parts it has to hold, and a free worksheet to write it.
Your Website Is Read by Strangers
You check your website on a laptop, already knowing what it says. Your clients arrive on a phone, in a hurry, with no idea who you are. Three signs to look for, and a free self-audit.
Cover the Logo. Is It Still Yours?
A simple test for any brand: hide the logo and see what's left. Plus the five places clients actually meet your business, and a free checklist to go through them.