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Tech Brand Identity

ETEK

A brand system for a fire alarm contractor in South Florida, built around the logo they already had: trust in the field and clarity on paper.

ClientETEK Fire Alarms Inc.
IndustryFire alarm systems
ScopeLogo refinement, brand system, website, documentation
ApplicationsFleet, uniforms, print, web, social
ETEK Fire Alarms Inc. logo on a drawing grid
01 · The Challenge

Trustworthy, modern, industry-ready.

ETEK designs, installs, inspects and maintains fire alarm systems. The challenge was to keep the logo they already had and make the whole identity feel more trustworthy, modern and industry-ready, while staying simple enough to live on trucks, uniforms, drawings and invoices.

Hover over each card to see it applied.

01

Logo Refinement

The same logo, with a bolder ETEK so the name leads.

02

Fleet + Uniforms

One system across trucks, shirts, polos, caps and field gear.

03

Documentation

An invoice template with a pay-online code, in English and Spanish.

04

Digital Presence

A bilingual website and social templates built on the same system.

02 · The Concept

Same logo. A stronger name.

ETEK already had a logo their clients knew, and it stays. We gave the ETEK name more weight so it leads, then built the rest of the system around it.

03 · The graphic language

Borrowed from the trade.

Taken from the work ETEK does every day: the site notebook grid and the drawing line with its trade symbols. Scroll to watch a plan come together.

  1. The lineWalls drawn at the weight of a permit drawing, on the same grid technicians sketch on in the field.
  2. The symbolsTrade-standard device symbols, used as they are, so the brand speaks the language of the job.
  3. The circuitEvery device wired back to the panel. The red and blue runs became accent lines across the system.
  4. The testEvery device checked before hand-over. The finished plan is the proof the system works, and the brand is built to look that precise.
FA-2 · LEVEL 20%
04 · The Mark
ETEK primary logo for light backgrounds ETEK reverse logo for dark backgrounds
ETEK app icon
ETEK avatar
ETEK logo clear space
Pattern
Pattern · signal rings and work lines, on paper and on carbon
Color · the palette
Light red#E8463A
ETEK Red#DA291C
Dark red#A51D14
ETEK Black#111111
Steel#5B6470
Paper#F5F3EF
Type
Archivo
Black / ExtraBold
TitlesSystems done right.
Archivo
Regular / Medium
BodyDesign, permit drawings, installation, inspection and maintenance of fire alarm systems across South Florida.
IBM Plex Mono
SemiBold
Labels, dataFA-1 · LEVEL 1 · SLC · NAC
Symbol library · trade standard Fire alarm symbol library used across the ETEK system
05 · In the field
ETEK service van ETEK technician servicing a pull station
ETEK technician with branded hard hat ETEK hard hat, detectors and notebook on the workbench ETEK notebook on a fire alarm plan with tools
06 · The kit

One system, every touchpoint.

Fleet, uniforms, field gear and office, all carrying the same mark and the same rules.

Pick a category, slide through the pieces, hover the shirts to see the back and click any piece to open it.

ETEK service truck
Service truckFleet and site
ETEK high-visibility tee on site
High-visibility tee on siteFleet and site
ETEK tool bag
Tool bagFleet and site
ETEK hard hats
Hard hatsFleet and site
ETEK jacket and storefront signage
Jacket and storefront signageFleet and site
ETEK front plate
Front plateFleet and site
ETEK chest logo tee, frontETEK chest logo tee, back
Chest logo teeFront / back
ETEK sleeve logo tee, frontETEK sleeve logo tee, back
Sleeve logo teeFront / back
ETEK embroidered tee, frontETEK embroidered tee, back
Embroidered teeFront / back
ETEK in the shop
In the shopUniform
ETEK embroidered cap
Embroidered capUniform
ETEK black polo, frontETEK black polo, back
Black poloFront / back
ETEK white polo, frontETEK white polo, back
White poloFront / back
ETEK business cards
Business cardsOffice and print
ETEK site notebook
Site notebookOffice and print
ETEK badge and lanyard
Badge and lanyardOffice and print
ETEK pens
PensOffice and print
ETEK water bottle
Water bottleOffice and print
ETEK desktop screen
Desktop screenOffice and print

Brand mockups for ETEK Fire Alarms Inc.

07 · Documentation and digital

From the invoice to the homepage.

The same grid, type and colors carry into the paperwork and online.

An invoice template with a pay-online code, a bilingual website with an interactive fire alarm plan, and social templates for the monthly posts.

ETEK Fire Alarms · website
ETEK website, desktop
ETEK website, mobile

Hover to pause. The website runs in English and Spanish.

ETEK invoice template with sample data
Invoice template, sample data
Documents

Clean enough to read in the field, formal enough for a general contractor.

Carbon header rule, mono labels for data and the brand colors only where they earn attention.

ETEK social media templates
Social templates: drawings and trust
08 · The Outcome

A stronger, more professional presence.

The new brand system gave ETEK a stronger, more professional presence that reflects their expertise and reliability.

The identity now functions seamlessly across fieldwork, operations, and customer-facing materials, improving trust and elevating the overall perception of the brand.

"This project showed me how design can simplify complexity; when visuals are clear and intentional, they build trust long before a service is delivered."
Nathalia Sadovnik · LUMEA
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